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Abiko	Akashi	Akita
Amagasaki	Aomori	Arai
Asahikawa	Ashiya	Asuka
Atsugi	Beppu	Chiba
Chichibu	Chino	Ebina
Fuji	Fujinomiya	Fujisawa
Fukui	Fukuoka	Fukushima
Fukuyama	Hachinohe	Hakodate
Hakone	Hakuba	Hamamatsu
Hanamaki	Hekinan	Higashi-Hiroshima
Higashikawa	Hikone	Himeji
Hirakata	Hirata	Hiratsuka
Hiroshima	Hitachinaka	Horai
Ikoma	Iwatsuki	Izumo
Kadoma	Kamakura	Kamiiso
Kanagi	Kanazawa	Kariya
Kashihara	Kashiwa	Kasugai
Kawachinagano	Kawasaki	Kitakyushu
Kitami	Kitamoto	Kobe
Kofu	Kugino Village	Kumamoto
Kurashiki	Kurume	Kushiro
Kyoto	Matsudo	Matsue
Matsumoto	Matsushima	Matsuyama
Minami-ashigara	Misawa	Mishima
Mito	Miyajima	Miyako
Miyazaki	Morioka	Nagakute
Nagano	Nagaoka	Nagasaki
Nagoya	Nanae	Nanao
Nara	Narita	Nigata
Niigata	Nikko	Noda
Nonoichi	Numazu	Obihiro
Odawara	Ohno	Oita
Okayama	Okazaki	Omiya
Omura	Osaka	Oshino
Otaru	Otsu	Ryuou
Sadako	Sagamihara	Sakai
Sakaide	Sakura	Sanjo
Sano	Sapporo	Sasebo
Sendai	Shimizu	Shizuoka
Shobu	Suita	Tajima
Takamatsu	Takaoka	Tamagawa
Tatsunokuchi	Tawaramoto-cho	Tendo
Toba	Tochigi	Tokyo
Tomakomai	Tomioka	Toyama
Toyohashi	Tsukuba	Tsuruma
Urawa	Urayasu	Utsunomiya
Wajima	Wakamatsu	Wakayama
Yamagata	Yamaguchi	Yamato
Yasato	Yashio	Yobuko
Yoichi	Yokohama	Yokosuka
Yono	Yuki	Zama

» Common Website Mistakes

Common Website Mistakes by: Tony Valle

Is your website ailing?

It used to be that simply having a website meant that your organization was ahead of the curve. Those days are long gone. Today more that ever, organizations need to fuel business and their bottom lines through savvy internet tactics.

What separates the savvy from the just getting by? If any of these symptoms are true of your organization or your website, you may need to rethink your strategy, or better put, start using a strategy in the first place.

Symptoms:

You cannot quantify your website’s traffic statistics even in general terms. This should be as common knowledge as your last year’s revenues or your mission statement. How can you make smart decisions about internet marketing dollars if you don’t know how much traffic you are getting?

Your website has not changed in any way in 6 months. If this is the case, it probably indicates that your site is not an active part of your marketing plan. Be careful not to neglect your site to the point that potential customers will be turned off by a lack of attention to detail.

Your site is not generating leads of any kind. Does your site provide an easy way for customers to contact you? Can they submit questions online? Are you in the habit of asking walk-ins “how did you hear about us?”

Your site is rarely, if ever, mentioned in meetings and planning sessions. This one is pretty self-explanatory. Is your site the big white elephant in the living room that nobody talks about?

If your organization displays any of the above symptoms, don’t despair. But do commit to doing something about it. Many times the best way to begin is to find sites that you do like and incorporate the best qualities of those sites into your own. Now get surfing!

About The Author

Tony Valle is owner of Promethius Consulting, LLC - a web design and marketing firm since 1998. Learn more at http://www.promethiusconsulting.com

This article was posted on January 19, 2005